The story of Citroën began with one man, André-Gustave Citroën, a brilliant man born in Paris in 1878. He was barely 30 years old, when in 1919; he started the production of the conventional A model under the brand name Citroën. Since then Citroën has been steadily producing track records that proved almost unrivalled in the automotive industry.

In 1928 Citroën was the first in Europe to introduce an all-steel car body design. Reception was encouraging, which propelled Citroën to introduce the Traction Avant in 1934 - a car so innovative that the competitions were essentially unable to come up with a response. The Traction Avant had three revolutionary features: a unitary body with no separates frame, front wheel independent suspension, and front wheel drive. The model was what sparked a standard that continues to be followed today by nearly every other manufacturer.

Even during the Second World War, Citroën researchers continued to develop concepts that later manifested as the 2CV and DS, which were widely regarded as radically revolutionary then. The futuristic and aerodynamic DS also spelled another first for Citroën in the automotive world: the use of disk brakes - when it debuted in 1955.

Citroën continued to stun the world throughout the years with cars recognised as unique innovations - the Citroën Ami in 1961, Dyane in 1967, CX in 1974, Visa in 1978, Xantia in 1993 - among others, each defining a shining milestone in the history of modern automobiles. Each would introduce new engineering and technological concepts that would prove hard for competitors to match and set standards in automotive engineering.

Citroën's continued commitment to innovation proved to be anything but tapering in the 21st century with introduction of cars that continue to garner popularity much to the chagrin of competitors. The C-series introduced since 2001 marked Citroën's significance as a force to be reckoned with in the automotive world. As Citroën continues to produce the car for today, its engineers and researchers are hard at work defining standards for the automobiles of tomorrow.

Official website http://www.citroen.com.my