Buy & Sell New Cars Online in Malaysia

Blogs     Previews     Test Drive Reports     Feature Stories     News     Motorsports
  Previews Listing
 
  More Elegance For The Persona  
- Thursday, March 18, 2010  By YS Khong  Bookmark and Share
 
 
 
     
Grand entrance of the Proton Persona Elegance

Subang Jaya, 18 March 2010 - Proton today unveiled a more elegant, enhanced version of the Proton Persona which will replace the current Persona. The new cars are immediately available for booking and viewing at all authorized Proton dealerships thro...

[+ click to enlarge]
Grand entrance of the Proton Persona Elegance
Grand entrance of the Proton Persona Elegance
Persona Elegance
Persona Elegance
Proton Top management with the Persona
Proton Top management with the Persona
Re-designed front end, Persona Elegance
Re-designed front end, Persona Elegance

Subang Jaya, 18 March 2010 - Proton today unveiled a more elegant, enhanced version of the Proton Persona which will replace the current Persona. The new cars are immediately available for booking and viewing at all authorized Proton dealerships throughout the country.

The Persona remains a 1.6 litre sedan, and is available in Base, Medium and High Line variants. For the Base and Medium Line variants, customers can opt to have it with a 5-speed manual or a 4-speed automatic, whilst the high Line is only available with an automatic transmission.

New with the new line, called the Proton Elegance, is a set of re-designed headlights, rear LED combination lights, a new front grille fascia, all new upholstery, meter combination fascia, door mirrors with built-in turn indicators, twin front airbags and also a full body kit for the Medium and high Line variants. Leather seats are exclusive to the High Line variant.

Prices are slightly higher, but the value-add to the product under this exercise more than makes up for the price differential. The Base Line variant with manual transmission is priced at RM46,499 on-the-road; the Medium Line starts at RM52, 999 for the manual while the High Line is priced at RM59, 499 (OTR). The price difference between a manual and automatic model in each variant, where applicable, is RM3, 000. With the introduction of the Persona Elegance, the Persona SE variant will no longer be offered for sale. Instead, customers can opt for the High Line model which has most of the Persona SE features such as all-round body kit, leather seats, auto-cruise and an in-car navigation system.

The Persona is the second best selling model after the 1.3 litre Proton Saga, and maintains a monthly average sales volume of 3,500 units. Since its launch in August 2007, a total of 102,914 units have been registered, with another 6,898 bookings received at February 2010. The Persona currently accounts for 35 percent of the local market share in its class.

Proton Holding Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir said, “The introduction of the Persona elegance is expected to increase monthly sales of the Proton to at least 4,000 units a month and to contribute to 48,000 cars being sold over the next 12-month period, representing an 11 percent increase over the last 12 months’ performance. This will boost Proton’s overall car sales by 8 percent in the 2010/2011 financial year compared to the previous corresponding period.”


     Picture Gallery
[+ click to enlarge]
New LED Tail lights
New LED Tail lights
Interior, front, Persona Elegance
Interior, front, Persona Elegance
Rear cabin - note the seats are re-designed
Rear cabin - note the seats are re-designed
Rear wheels - only the high Line has discs - the other variants have rear drums
Rear wheels - only the high Line has discs - the other variants have rear drums
Front wheels - Persona Elegance
Front wheels - Persona Elegance
Meter cluster - Persona
Meter cluster - Persona
Lower console and gear lever is carried over from the previous model
Lower console and gear lever is carried over from the previous model
Side view - front air dam of Persona Elegance
Side view - front air dam of Persona Elegance
Front End View Persona Elegance
Front End View Persona Elegance
 


 
 
 
spacer spacer
spacer spacer
spacer
spacer spacer
Stay Connected
spacer